I picked up Glamour magazine yesterday, partly I admit because I finally found one with the free Clinique red lipstick (it’s a total dream, BTW) but also because I’m a big fan of Tanya Burr and I really wanted to read her interview. I flicked straight to it on the tube, pretty much expecting it to be like her videos – frothy, sweet, girly, not very deep. I have to say, I really didn’t expect it to make me think.
In the article, Tanya clearly comes across as more adult – it’s a deliberate decision, I think, emphasised by the mature, seductive photography – and it’s apparent that she’s at a crossroads with her career. I can see how for a Youtuber with a young following it is quite difficult to know how to ‘grow up’ – presumably, Tanya doesn’t want – and can’t- spend the rest of her life baking cheerily in Christmas pyjamas, but that’s what her viewers crave. I thought that was really interesting, but what really got me thinking was her discussion around her decision to stop ‘vlogging’ so much – videoing her daily life and putting it on the internet – particularly in relation to her marriage.